Choosing a domain name is similar to choosing a company name – it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.
Follow the steps below to help you pick the perfect domain name.
1. Make it easy to type, pronounce and spell
Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
You should be able to easily share your domain when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
It should be easy to understand and spell for any listener.
2. Use keywords
Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.
It is very hard to find a good domain with your target keywords that’s not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out.
3. Keep it short
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
It’s a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, If your domain name is long and complex, you risk customers mistyping or misspelling it.
That’s why it’s a good idea to keep your domain length short.
4. Target your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.
5. Avoid hyphens
Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don’t want to give the wrong impression to potential visitors.
Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor’s site if they forget to type in the hyphens.
6. Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
7. Act fast
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible.