•Use keywords that describe
the goods and services you offer.
•consider including your shop’s location or city in your domain name to draw in local customers. Thy are your immediate pool of customers.
•Avoid numbers, hyphens in
your domain name. It makes
your website name complex and
less easier for customers to find
•Make it pronounceable. If you can’t pronounce it, no one will remember it
For business owners who are considering shared or dedicated hostingfor their ecommerce website. Here are some of the major differences you need to know:
|Shared Hosting||Dedicated Hosting|
|Number of Websites Hosted by the Server||≥1||Only 1|
|Bandwidth or data storage space||split or shared between multiple websites||all reserved for one website|
|Response time and Loading time||relatively longer, in particular when net traffic is high during certain times||consistent|
|Costs||relatively lower||substantial amount|
|Required technical skills||none, the shared hosting service provider gives the technical assistance||requires one skilled in website publishing|
|Security||Shared hosting service provider are in charge||responsible by the business owner/website operator|
|Risk of website getting blacklisted by search engines||significant; malpractices from the co-websites such as spamming may implicate the entire IP address||as long as ethical internet practices are maintained, there are little to no risk|
|Level of control||limited by the shared hosting service provider||totally flexible|
2. Frequency Bandwidth of the site need a large.
3. Site use a lot of resources, at the same time running multiple servers.
You may have heard the term “dedicated server hosting” and wondered what it meant or how it could be beneficial to you and your business. In a nutshell, dedicated server hosting offers the capabilities and resources of an entire server to one business or website without having to share that server with other sites and businesses. This can be beneficial for a myriad of reasons including the following…
Reliability & Performance
The reliability offered by dedicated hosting is also a benefit that stems from the fact that server resources don’t need to be shared by more websites. With unrestricted access to server resources, server downtimes will no longer be a frequent occurrence, which means an increased availability for your website. Businesses that choose a managed dedicated server, won’t even have to take on the burden of managing their servers themselves as the hosting provider will do that for them.
Performance wise, a dedicated hosting is also the best option for websites that draw a lot of traffic, which a shared hosting may not be able to handle.
When you don’t have to share a server you’re able to enjoy a lot more flexibility. With dedicated server hosting you can manage the configuration of the server. This means you have more control as your business grows and flourishes without having to worry about whether or not a shared server is going to be able to accommodate your changing needs.
Clients that opt for dedicated server hosting also do so because this type of hosting has the advantage of allowing them to configure the server in terms of CPU, RAM, disk space, platform or software. A shared hosting forces customers to work with the server environment already loaded on the server, therefore eliminating the possibility for customizability.
The far greater level of security offered by dedicated server hosting, as opposed to VPS or shared hosting, is one of the greatest benefits of choosing this type of hosting. Given that there is no risk of you sharing space with spammers or malicious websites, you don’t have to worry about being trapped in a “bad neighborhood”. The enhanced security offered by dedicated server hosting is all the more important for companies that are handling sensitive information. Shared hosting environments are not PCI DSS (Payment Card Industry Data Security Standard) compliant, which is a requirement for merchants that accept credit card payments. Dedicated server hosting is also known to offer one of the highest levels of security against malware and adware.
Dedicated IP address
A dedicated server hosting also comes with a dedicated IP address. This means that you won’t be sharing the same IP with other users, their actions won’t reflect badly on your business’s reputation, and you won’t have to worry about your IP being blacklisted because of problems caused by other users. Sharing your IP with an adult site or a site that engages in spamming will not only tarnish your reputation, but it can negatively influence your search engine rankings too. Having a dedicated IP is also important for eCommerce businesses that process credit card payments, and that require SSL for this purpose.
A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and various security devices. Large data centers are industrial scale operations using as much electricity as a small town.
Are you at a crossroads now, deciding which type of hosting best suits your needs? This is definitely an important decision as it will affect how your business will run on the webspace in the future. So, before you start submitting a ticket to the support department or calling the sales department of any hosting provider to ask regarding your confusion, take a look at the guidelines and tips which I’m about to introduce to you.
First of all, ask yourself, which type of web busineses are you planning to get involved in? Next, I’ll show you the advantages, disadvantages and features offered to you by both shared hosting and dedicated server hosting. Before I proceed further, let’s refresh your mind with the definition of both types of hosting. Shared hosting, as most of you should be well-versed, is hosting where a lot of websites share the same resources in one server. Resources here simply mean the total webspace, the memory, the processor speed, as well as the bandwidth. Dedicated server on the other hand, give you the freedom of being alone. Alone means you are the sole owner of the server. You can do whatever you want and no other sites share the resources with you. It sure comes with a price as dedicated server is way more expensive than shared hosting. However, if you believe that the advantages which I shall be listing in a short while are the advantages you long to have, then it’s wise to conclude that these advantages can outweigh the expensive price (but still affordable) of dedicated server.
Facing the challenges in the world of sharing!
Here’s a simple analogy; renting a room on your own or finding a roommate to share the room with you. Simply, that’s the problem or risks you might be facing when you opt for shared hosting. Shared hosting is just like you rent a room with a few other roommates. Won’t it be congested to share in a small room? However, there is a reason why people choose to find roommates. Price is the main concern. Same goes to hosting industry. Shared hosting is cheaper and more affordable compared to dedicated hosting. Nowadays, you can find shared hosting with the price of USD4 to USD15 per month. Therefore, if you think that price is an issue and you are still green in hosting world and your online business has yet to achieve heavy traffic, the best solution is to go for shared hosting first. Consequently, you have to bear the drawbacks of shared hosting but if you choose a reliable and experienced hosting provider (probably in a hosting industry for around 3-4 years), the provider will ensure the most minimal drawbacks for its clients. In shared hosting environment, you will encounter certain disadvantages as follows:
Sharing Same IP
Having the same IP address in shared hosting is the main concern when other sites in the server is actually being blacklisted for unethical activities such as spamming or generating illegal script. Since, you share the same server, it’s obvious you will share the same IP address. So, when other sites are blacklisted, those sharing the same IP with them will also unfortunately share the same fate – being banned alltogether by search engine. You will be the victim of crime which you don’t commit. However, there are times where you can buy yourself a dedicated IP but this usually is not needed unless you are getting yourself an SSL certificate. In cases such as this one, it depends on your hosting provider on how they deal with clients who do illegal and unapproved activities. Usually, a reliable and responsible host will suspend those sites which perform spamming in order to rescue other sites who are innocent. In short, to get yourself a shared hosting, get to know how your provider deal with those sites which are hosted in the same server as you.
Slow Server Response Time
Using the same analogy as above, if you and your roommates want to use the bathroom, you have to queue up, correct? Hence, it will slow down your daily work. Same goes to shared hosting. If one of your neighbours have heavy daily traffic, it will consume most of the bandwidth and when things get tighten up, you will feel the slow response time such as difficulty accessing your website. This is because server will respond to the requested file in order of the queue. If one of the visitor happens to request it later and is on a long queue, that visitor will experience slow response time and might eventually end up leaving your website.
Server Crashes Regularly
The factor to server crashes more often than usual, is the fact that certain scripts are generated and it can overload a server’s resources. If webhosting provider does not monitor the server’s activity, those poorly-written CGI script can give you more headache than relief. Hence, it’s vital for host provider to monitor the server regularly to prevent server from crashes and to protect your site from being affected. You as a client, please do take the initiative to question your providers on how they take precautions for cases like this one. A well-knowledgable and reliable host provider will be able to answer your question to your satisfaction.
Despite aforementioned bad points, a lot of websites also use this shared hosting solution and if a proper provider is chosen, you can be assured that such incidents will barely happen.
Dedicated Hosting – A world of your own
What makes people opt for dedicated hosting instead of shared hosting? Again, the most important criterion is money. If you can afford a costly solution like this, go ahead. However, don’t just simply go ahead without weighing the pros and cons of dedicated hosting. Even if you have money, and you are just a small medium enterprise, think twice for investing in dedicated hosting. Reason is because dedicated hosting is mainly for large and busy sites such as portal, search engine, online content provider, heavy traffic forums and etc. In addition, dedicated hosting usually requires more technical-savvy specialist to monitor it. Listed below are some of the advantages why dedicated hosting is a popular option:
You are the boss!
Here, it means you have more control of everything. You can install whatever applications and scripts you want. You can do script testing and if anything were to happen, no one else to blame but yourself. You will have the ability to customise the hardware and softwares installed on your server, which you cannot find this priviledge if you are under shared hosting.
No more limitation in bandwidth usage
Compare to shared hosting, you might get yourself a “warning letter” from your hosting provider if you exceed the maximum bandwidth allocated to you. With dedicated hosting, you have the amount of bandwidth of a server. Hence, downloading and uploading any materials from your site will not be a problem if you have a lot of daily visitors performing such activity.
Having a dedicated server is in fact more secured compared to shared hosting. This is because dedicated server will be provided its own firewall. Therefore, the information stored in dedicated server is less vulnerable to attacks by hackers or any malicious codes. In addition, hosting provider will usually provide backup for you with added fee, but, in terms of security, it’s actually worth it.
Since dedicated hosting means only you alone are hosted in that server, the response time of the server to requested files will be so much faster compared to shared hosting. Visitors who browse your website will feel happy because your pages will appear on their browser fast enough to satisfy them. Fast loading time will always brighten anyone’s day!
Generally, choosing which type of hosting solely depends on your needs. So, to make a wise decision, do more researches and evaluations as well as consult those highly technical savvy people. Remember that a good and smart decision will determine your online storefronts’ success. Cheers!
Choosing a domain name is similar to choosing a company name – it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.
Follow the steps below to help you pick the perfect domain name.
1. Make it easy to type, pronounce and spell
Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
You should be able to easily share your domain when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
It should be easy to understand and spell for any listener.
2. Use keywords
Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.
It is very hard to find a good domain with your target keywords that’s not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out.
3. Keep it short
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
It’s a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, If your domain name is long and complex, you risk customers mistyping or misspelling it.
That’s why it’s a good idea to keep your domain length short.
4. Target your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.
5. Avoid hyphens
Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don’t want to give the wrong impression to potential visitors.
Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor’s site if they forget to type in the hyphens.
6. Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
7. Act fast
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible.